Hey-a. I'm just going to briefly go over the plausible marketing strategies that they probably used when constructing their advertisement for the Canon EOS 50D.
Their claim: Their latest camera is a "breakthrough" in technology, therefore better than all else.
Audience: Beginners looking to take their photography to the next level.
Ethos: Uses fancy technical terms like "APS-C sized 15.1 megapixel CMOS sensor" and "DIGIC 4 Image Processor" (which I can't understand, but most photographers and engineers seems to rave about those terms, so why not? ) Also uses terms like "innovation" and "breakthrough".
Pathos: Through the camera lens we witness a stunning moment of a young woman hiking up a mountain. It's uplifting and bright, and it makes you want to be there photographing such a moment. Uses words "breathtaking" and "inspiring".
Logos: The cameras features better "detail and color reproduction", "ISO capabilities", and "megapixel(s)...for huge images."
Big Names: Tyler Stableford
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